Start with the right shampoo and conditioner
The foundation for this look is essential, so ensure you thoroughly cleanse and condition your tresses with the right products for your hair type. Try my Couture Hair VoluMoist and HydraSlim Shampoos and Conditioners (£16 each), which are a range of products matched to your hair density and texture. Massage the products in with the flats of your fingers, not your fingertips or nails. This is more beneficial for scalp and blood flow stimulation.
Rinse your hair for two minutes – time yourself. This will ensure any product residue is removed and help your hair to shine.
Towel dry - as much as possible, but be gentle.
Apply a styling product
Use one light styling product only - whatever suits your hair type - so address your main concern and apply in the right place. Root boosting products need to be evenly spritzed on the first two inches of roots only, whereas serum or mousse should be evenly distributed through mid-lengths and ends.
Get a professional hair dryer
Invest in a salon hair dryer. I recommend Parlux 3200 watt. They are much more powerful than normal dryers, and will complete the job in half the time. When drying, ensure that the nozzle is on, and each section is the same width as the brush you are using.
Start at the back
Using a pure bristle radial brush, start blow-drying at the back of your head. Part the hair vertically down from the crown to the nape, working in small sections, left and then right. Treat the fringe area as its own section.
Use the right brush
If straightening your hair, use a large barrel brush as they create good tension. Choose a smaller barrel brush if curling your hair. Hold the dryer in the direction of the brush and at least five inches away from the hair.
Use smooth movements
Don't wiggle the brush around - keep it in synch with the dryer and smooth downward to get a straight result. Curl the section up onto the brush and hold dryer underneath it for a curly result. Once the section is finished, it should feel springy, shiny and cool. If it doesn't, repeat until it does. The test is that your hair should fall off the brush easily.
Use a finishing product
Again, apply just one finishing product. Be sparing! You don’t need to overload the hair if you've blow-dried it correctly.
Learn from the pros
If in doubt, book yourself in for a Richard Ward Style School blow-dry lesson (£120). We'll show you how to blow dry like a professional! You can also book yourself in for a super-fast blow dry at the Richard Ward Salon for £48.